Distracted Driving Remains Top Priority for ICBC, Police and Government

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Crashes reached a record high in 2017, with many of these caused by distracted or inattentive driving. While cellphone usage rightly gets a lot of the attention, distracted driving includes any activity that impacts your ability to focus on the road while in control of a vehicle.

The B.C. government, police and ICBC conduct two distracted driving education and enhanced enforcement campaigns every year. The campaigns also include advertising and social media support.

This month, drivers will be hearing one message – take a break from your phone when you're behind the wheel. Research shows that taking your eyes off the road for as little as two seconds is strongly correlated with crashing.

Enhanced police enforcement of distracted driving will take place across B.C., including a province-wide blitz on Friday, and community volunteers are setting up Cell Watch deployments to remind drivers to leave their phone alone when driving.

Drivers can do their part by avoiding distractions while driving and encouraging others to do the same. Activate Apple's Do Not Disturb While Driving feature or what's similarly available on other devices. Free 'not while driving' decals are available at ICBC driver licensing offices and participating Autoplan broker offices for drivers to support the campaign and encourage other road users to leave their phones alone.

As part of the commitment to make roads safer, ICBC is currently inviting eligible drivers to participate in a telematics pilot project. The goal is to determine whether using this technology can improve road safety and driving behaviour for inexperienced drivers in B.C.