Céline Dion Goes Back In Time For Instagram Shopping Ad


Céline Dion revisited her 1996 hit “It’s All Coming Back To Me Now” for an Instagram Shopping ad she shared on the social media platform on Wednesday. 

“Honey, over the top music videos never went out of style,” read the caption, which included a wink emoji.

“Had so much fun working with my friends at @Instagram to bring ‘90s style back for the holidays.”

The minute-long promo opens with Dion reading a headline about how ‘90s and ‘00s trends are “this season’s hottest gifts” and goes on to showcase 18 brands, including Marc Jacobs, Michael Kors and Adidas.

The Canadian singer evokes a number of looks from the ‘90s and ‘00s throughout the ad, which is the first for Instagram Shopping.

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The original video for “It’s All Coming Back To Me Now” was directed by Nigel Dick in the Czech Republic and showed Dion being haunted by memories of her late beau. The power ballad was written by Jim Steinman, who also penned Bonnie Tyler’s “Total Eclipse of the Heart” and numerous hits for Meat Loaf.

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