The World's ugliest colour will now be on all tobacco packaging
No the colour is not Calgary Flames red, but that was probably a very close second.
On November 9th you will see that all new Tobacco products will be DARK BROWN after the new Tobacco Product Regulation law comes in. It will standardize the appearance of all Tobacco Products, making them all look similar. Retail stores get 3 months to comply with the changes but you may see it even sooner than November 9th 2019.
The belief is darker coloured packaging is percieved as more harmful and bad for your health.
You can read more on the story from CTV by clicking this link https://www.ctvnews.ca/health/health-canada-sets-plain-packaging-rules-for-tobacco-to-take-effect-in-november-1.4403406