Albertan Woman from Enoch Cree Nation is New Face of Nike Campaign

cb

 

Canada is representing in the new Nike N7 Summer Collection Campaign. 

Ashley Callingbull is one of the new faces of the campaign, and not only is the first Canadian Miss Universe, she was also the first Indigenous woman to win the title.

And now she's featured in an ad campaign for Nike for their new N7 collection, that takes its inspiration from "heritage plants found across the Americas. These patterns evoke the healing force of the land — a powerful source of intergenerational and cultural wellness — and the traditional methods of healing that unite our Indigenous communities in North America. Complementing the patterns, the collection’s colors draw from the soft, pastel tones of medicinal plants like aloe, yucca, wild rose, dandelion and prickly pear."

The campaign also features two other Indigenous women: Shalene Joseph from the Gros-Ventre or A’aniiih people of Fort Belknap, Mont. and Athabascan people of Tanana, Alaska; and Chelsey Luger of Standing Rock Sioux of North Dakota and the Turtle Mountain Band of Chippewa. 

Nike has also created the N7 Fund, which "has long supported organizations that provide sport and physical activity programming to youth, and in addition, it supports organizations that encourage broader forms of healing through education and career development, rooted in traditional community practices and values." -Nike Press Release.

The N7 Fund is also providing a grant to the Native Wellness Institute, which is a "nonprofit supports the well-being of Indigenous communities by reawakening ancestral teachings tied to health and wellness".

Full story HERE.