Edmonton Mom surprises her 9 year old daughter with billboards around the city
Edmonton Mom surprises her 9 year old daughter with billboards around the city recognizing Alopecia Awareness Month.
As you drive around the city you may notice this billboard up! And the story behind it is adorable. A mom put up billboards all over the city with her daughter on them as part of her More Than Her Hair campaign which is honouring women and girls of all ages living with Alopecia. The Campaign is in support of the Canadian Alopecia Areata Foundation.
Today was AMAZING and the most INCREDIBLE start to our #alopeciaawareness #morethanherhair Campaign in support of @canaaf. A huge HUGE thank you to @pattisonoutdoor for being such a supportive partner in this initiative, @etoromacreative for being on-site to record these special moments, and to @ctvedmonton, @city_tv, and @ryanjespersen for helping us spread the word about this auto-immune disorder. We’re all overwhelmed in the best possible way!!
The campaign is reminding those with Alopecia that hair does not define beauty! I love this so much. I was actually diagnosed with Alopecia myself 5 years ago so this definitely hits me right in the feels. Good work momma! Keep spreading that positivity.
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