Tim Horton's Roll Up The Rim may be gone

Bell Media

It's February, normally we would be getting amped up on some roll up the rim. 

Last year Tim Horton's faced heavy scrutiny over their roll up the rim to win promotion.

Many argued why go here, when I know I will get a free cup of coffee with my loyalty program elsewhere...

It was reported that roll up would take a new approach in 2020 but so far it seems not to be the case.

Tim's has been oddly silent as far as campaigns go so maybe they are just getting ready to roll out the new Roll Up The Rim.

Perhaps roll up will never come back and we will get something entirely new.

Time will tell.