Watch: Over 80 Thousand Views for Edmonton’s Be the Change Digital Rally


Jesse Lipscombe - a public figure in Edmonton’s entrepreneur and media community, brought many people together for the “Be the Change” Digital Rally online yesterday.

Lipscombe and 9 other guest speakers shared stories of moments when they encountered racism in our city and around the province. The video was aligned with the ongoing protests and #BlackOutTuesday social media movement from yesterday after demanded justice for the death of George Floyd.

The only rally as already received three thousand reactions on Facebook after being posted for 18 hrs.

Take a look below. - @mariah.mae