Love is in the air with Charm Diamond Centres

VR Halifax - charm valentines contest 2021

Everybody say love!

Happy Valentines Day from Virgin Radio and Charm Diamond Centres!

All this weekend, text the keyword LOVE to 101 101 and you could win a $500 Gift Card from Charm Diamond Centres!

Now, more than ever, a little Charm goes a long way.


You may text 101 101 a maximum of 25 times a day. 

All you have to do is Text : 101101 

Standard rates apply to text inquiries

How to enter the contest:

  1. On your cell phone, start a new text message
  2. Enter the destination number: 101 101
  3. Enter the keyword -  LOVE
  4. Send your message
  5. You will receive a confirmation message to let you know we got your entry!
  6. It doesn't cost you more than to text a friend!

Please email for any mobile services questions and customer service.

Click here to check out our Frequently asked questions


Mini Rules outlining the Contest

No purchase necessary. Some restrictions apply. Contest starts at 6:00 a.m. AT on February 13, 2021 and closes on February 14, 2021 at 6:00 p.m. AT. Open to legal residents of Nova Scotia, Canada who are sixteen (16) years of age or older. Some restrictions apply. Correct answer to a mathematical skill testing question required. The approximate retail value of the prize is $500 CAD. Odds of winning the prize will depend on the total number of eligible entries received during the contest period. Complete contest rules and information about entry available at

 Complete rules and regulations