Everybody is talking about The Weeknd lately. Not that there is a choice as the singer is so prolific with news that there is always something fun to report!
The clothing company, H&M has just chosen him as the new face of the brand.
While he is busy putting the finishing touches on his upcoming album, making various appearances at different corners of the world, releasing a single and a video, and planning his world tour, the fashion-lover also has a menswear collection debut: Spring Icons Selected by the Weeknd.
More of a curated list of handpicked items by the Toronto-born singer, the collection seems to be kept under a tight veil of secrecy by the brand.
All that was said is that the line will be available in stores on March 2nd.
Can we anticipate a good collection? We think so, and here’s why:
1. He lives in the fashion world.
The begin with, his girlfriend, Bella Hadid, is a top model, which takes him to lots of fashion events in her company. He also is becoming a regular at the Victoria’s Secret Fashion Show where he will be performing again this year.
Dimitrios Kambouris/Getty Images for Victoria's Secret
2. There are social media pages dedicated to his fashion sense.
In this day and age, that tells it all. Thousands of people follow curated lists of the singer’s photos in various outfits, celebrating men’s fashion.
Mike Coppola/Getty Images for People.com
3. He’s already partnered with other fashion brands.
Remember his partnership with Puma? Back in September, it was announced that he would be a global ambassador for the brand. But wait, that’s not it! He also collaborated with Alexander Wang during his last tour as the designer outfitted the singer during the Madness Tour!
Matthew Eisman/Getty Images
So what do you think? Fashion worthy? We certainly can’t wait to see it all, as always!