Taylor Swift’s latest video is being called a “rip-off” of a 2016 commercial directed by Spike Jonze.
Similarities between Swift’s “Delicate” video and the ad for the Kenzo World fragrance are being noted on social media, where people are sharing frame-by-frame comparisons.
Gina Schreuder tweeted that “Delicate” is “such an insanely blatant copy/rip-off of the Spike Jonze Kenzo World commercial. The setting, colour palette, choreography, everything.”
“Are there no original ideas anymore?,” asked Molly Crabtree on Twitter.
taylor swift's "delicate" video is a poor man's version of spike jonze's ad for Kenzo, this bop deserved more pic.twitter.com/39Ub99bKqc
— christina.jpg (@wtfcylon) March 12, 2018
✔ lonely/contemplative look off-cam
— kenny wassus (@kgw) March 12, 2018
✔ silly wink faces pic.twitter.com/dS2rR3qGop
✔ angry gorilla dance
— kenny wassus (@kgw) March 12, 2018
✔ gesturing wildly at man's head not paying attn to u pic.twitter.com/e1AWp7WhtB
✔ profile tracking shot of militant walk
— kenny wassus (@kgw) March 12, 2018
✔ ballet leap (one v good, the other ... not as good — granted margaret qualley is a mutant dance goddess, so taylor was doomed there) pic.twitter.com/fLm2BM1M9b
The Kenzo ad shows Margaret Qualley appearing in a crowd at an elegant hotel, making funny faces in a mirror and dancing.
There has been no comment from reps for Swift or "Delicate" director Joseph Kahn, an award-winning director of commercials.
Check out the two and decide for yourself: