The Weeknd collaborates with a fashion brand once again.
After his recent work with H&M, and performing for the second time at the Victoria's Secret Fashion Show, the singer continues to prove he loves fashion. Puma has already been a successful partner to the musician in the past. This time, the Canadian becomes the symbol of the Ignite Limitless Capsule Collection. As with H&M, he assumes the role of Artistic Director and ambassador to the brand's collection.
In a press release, the brand explained that "this new partnership will also include a collaborative collection of sneakers and apparel designed by the Weeknd. The exclusive collection is a fusion of PUMA’s sport-inspired designs and The Weeknd’s street-motivated aesthetics as seen in his label, XO."
The Puma IGNITE Limitless Hi Tech and Extreme Hi Tech will be available for sale on Jan. 12.
