TikTok has announced the addition of an in-app experience called #TSTheErasTour, which allows fans to celebrate Taylor Swift's Eras Tour.
In a press release, the social platform revealed the new update "will give Swifties a chance to win album-branded profile frames and collect digital friendship beads to build the ultimate friendship bracelet."
Each week fans will get an opportunity to complete "new album-themed tasks where they will earn themed-profile frames and digital beads to create their own in-app friendship bracelet." Fans who can complete all 11 weeks of tasks will receive a "celebratory final Swiftie profile frame."
The in-app experience will also offer fans video highlights from each of the Eras Tour dates and a playlist consisting of songs from each week’s album theme.
More information can be found here.
Last week Swift announced from the stage in Liverpool that the tour will end in December, but that still gives fans about six more months to use this in-app experience.
See TikTok's explainer below.
@musicontiktok Calling all Swifties! ✨ Celebrate the record-breaking #TSTheErasTour ♬ original sound - MusicOnTikTok