Taylor Swift Is Now Reportedly A Billionaire
Taylor Swift has achieved billionaire status.
A new report published by Bloomberg News suggests that the reigning Queen of the box office and arguably the biggest star on the planet is now worth $1.1 billion.
With her Eras Tour having grossed more than $2 billion just across its American run, plus the box office receipts for the film version, and today's (October 27) release of her much anticipated 1989 (Taylor's Version), Swift's net worth has seen a dramatic climb in 2023 alone.
As Bloomberg points out, the reason why this is all so impressive is because Swift has become "one of the few entertainers to reach that status based on music and performing alone, the result of work and talent, but also canny marketing and timing."
Unlike Rihanna, Selena Gomez and Lady Gaga, who have accumulated wealth through lucrative beauty brands, Swift has almost entirely built hers through the music.
From re-recording her back catalogue to own the masters to launching a massive, record-breaking tour that basically set the industry on fire through cultivating a connection with her ever-growing army of Swifties, to adding $4.3 billion to the country’s gross domestic product, she is in a league of her own.
The report breaks down Swift's fortune, claiming $400 million comes from the "estimated value of music released since 2019" when her contract with former label Big Machine ended and she signed with Republic, allowing her to own the master recordings; $370 million is from ticket sales and merchandise; $120 million from Spotify and YouTube streams; $110 million from the five properties she owns; and $80 million from music royalties.
With 89 more dates on the Eras Tour to come, Taylor Swift is on track to push that dial closer to $2 billion.
As Stacy Jones, founder of marketing agency Hollywood Branded, tells Bloomberg, “Every endorsement, partnership and business move she makes is part of a broader, meticulously-constructed plan. It’s not just impressive, it’s masterful.”
Listen to music from Taylor Swift