Shawn Mendes announced Wednesday that he has signed on to serve as a “sustainability ambassador” for Flow Alkaline Spring Water.
“I am incredibly excited … to become the face of a brand that promotes sustainability and positivity in the best way possible,” he said, in a release.
The Canadian singer and his manager Andrew Gertler are described as partners and advisers in the company, which sources its water from springs in Ontario and Virginia and packages it in paper cartons made with renewable resources.
On Mendes’ Instagram, a message reads: “I’ve always been in love with the beauty of the planet we live on, and the notion that in the best and most untampered parts of nature, everything seems to work so well together in harmony.
“It’s been a mission of mine to do everything that I can to help preserve that beauty for a while now.”
Mendes said he wants to “inspire positive change in the world, in a hope that we, together, as much as humanly possible, can keep the planet the way we found it, for our generation, and for generations to come.”